Brokebuster Video

So I read an article today about Blockbuster Video's plan to reinstate late fees. How this is going to help a dying company I have no idea. There was once a time from the mid 80s to early 2000s when people would go to a video store after work on a Friday and rent a movie and Blockbuster was thriving. Whether it would be alone or with the family and friends, this was social event. Then one day someone decided, "hey why make people go to get their videos, we can ship them to the customers" and so Netflix was born. How convenient is Netflix? You pay one flat rate per month and get all the videos you want as long as you send your current ones back. There are no late fees, so if you didn't get around to watching the movie that weekend you could save it for the next.

Video, DVD, and Blu-Rays are a huge business in today's world. This is media that can be rented/bought and viewed right in your own home. Blockbuster's decision to bring back late fees and shorten rental time from 7 to 5 days seems to not be the best idea. People that still do not have Netflix will probably go that route. People want media at all the time at the cheapest cost to them, and Blockbuster somehow does not understand that.